Start With Why<\/a>\u00a0and best-selling book of the same title, Simon Sinek has popularized a concept first introduced by Stephen Covey in\u00a0The 7 Habits of Highly Effective People.\u00a0<\/i>Although the concept of \u201cbeginning with the end in mind\u201d was first applied by Covey to the habits that highly effective people develop, and then later by Sinek to how leaders inspire action, this concept is vital to every entrepreneur.<\/p>\n\u201cWhy?\u201d Informs Everything for the Entreprepreneur
\n<\/b>Entrepreneurs solve problems. Whether he is a small business owner or a VC-funded entrepreneur seeking to grow and scale a business, understanding the \u201cwhy\u201d is essential to entrepreneurial success.<\/p>\n
The why\u2013or the purpose\u2013drives (or should drive) all strategic decisions for the entrepreneur. As Covey pointed out, the person who has his or her eye firmly focused on the larger why is positioned for success. The entrepreneur who thoroughly understands his \u201cwhy\u201d and can articulate it clearly is able to inspire others to join his cause, to take action, and to build something that is greater than the sum of the parts.<\/p>\n
How to Find the \u201cWhy?\u201d
\n<\/b>Many entrepreneurs understand the why instinctively. Solving a problem is an impulse for the entrepreneur. He often \u201cjust knows\u201d that it needs to be done. And many entrepreneurs are driven, focused and passionate by nature, so they may be able to influence and recruit talent, employees and investors to join them without fully exploring the why. But what does the entrepreneur who understands the power of the \u201cwhy?\u201d but does not yet have it clearly articulated do?<\/p>\n
1. Identify the Problem That is Being Solved
\n<\/strong>Take the time to clearly identify the problem you are solving. No matter how complex the solution is that you imagine, distill the problem you are solving into one simple sentence. \u201cOur company solves X (problem)\u201d<\/p>\n2. Add The Target Market
\n<\/strong>You have identified the problem you solve. Now identify who you solve it for. \u201cOur company solves X (problem) for Y (person\/group of people).\u201d<\/p>\n3. The \u201cFive Why\u2019s\u201d Exercise<\/strong>
\nStartup guru, Ash Maurya developed the Lean Canvas as a way for entrepreneurs to easily articulate their basic business model. In the process of filling out a Lean Canvas, Maurya introduces an exercise to help the entrepreneur truly uncover the fundamental problem he solves. It is a simple exercise, but one that takes a little work. Once you identify the problem you believe you are solving, you begin to ask \u201cWhy is that a problem?\u201d Once you have an answer to that question, you take that answer and ask the question again (up to five times). Pushing through the simple, obvious answers to this exercise uncovers the deep problem that an entrepreneur is really solving. Once you uncover the problem that is an emotional pain point for your target market, then you are equipped to connect in a meaningful way that will ultimately drive sales and profitability.<\/p>","protected":false},"excerpt":{"rendered":"Over the past several years, with his juggernaut Tedx Talk\u00a0Start With Why\u00a0and best-selling book of the same title, Simon Sinek has popularized a concept first introduced by Stephen Covey in\u00a0The 7 Habits of Highly Effective People.\u00a0Although the concept of \u201cbeginning with the end in mind\u201d was first applied by Covey to the habits that highly […]<\/p>\n","protected":false},"author":8,"featured_media":138502801,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[109,110],"tags":[71,124,157,117,158,159],"class_list":["post-138502798","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entrepreneurship-foundation-news","category-lending-news","tag-arkansas-business","tag-entrepreneur","tag-simon-sinek","tag-small-business","tag-success","tag-target-market","entry"],"acf":[],"yoast_head":"\n
Why \u201cWhy?\u201d is Vital to Every Entrepreneur | ACC Capital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acccapital.com\/hi\/why-why-is-vital-to-every-entrepreneur\/\" \/>\n<meta property=\"og:locale\" content=\"hi_IN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why \u201cWhy?\u201d is Vital to Every Entrepreneur | ACC Capital\" \/>\n<meta property=\"og:description\" content=\"Over the past several years, with his juggernaut Tedx Talk\u00a0Start With Why\u00a0and best-selling book of the same title, Simon Sinek has popularized a concept first introduced by Stephen Covey in\u00a0The 7 Habits of Highly Effective People.\u00a0Although the concept of \u201cbeginning with the end in mind\u201d was first applied by Covey to the habits that highly […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acccapital.com\/hi\/why-why-is-vital-to-every-entrepreneur\/\" \/>\n<meta property=\"og:site_name\" content=\"ACC Capital\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-12T02:49:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-02T16:57:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acccapital.com\/wp-content\/uploads\/ARC-Blog-1_11-WHY-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Isabella\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Isabella\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u092e\u093f\u0928\u091f\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/acccapital.com\\\/why-why-is-vital-to-every-entrepreneur\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/acccapital.com\\\/why-why-is-vital-to-every-entrepreneur\\\/\"},\"author\":{\"name\":\"Isabella\",\"@id\":\"https:\\\/\\\/acccapital.com\\\/#\\\/schema\\\/person\\\/0389aac25e6524c91c239e65671b6e00\"},\"headline\":\"Why \u201cWhy?\u201d is Vital to Every Entrepreneur\",\"datePublished\":\"2017-01-12T02:49:39+00:00\",\"dateModified\":\"2026-04-02T16:57:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/acccapital.com\\\/why-why-is-vital-to-every-entrepreneur\\\/\"},\"wordCount\":500,\"image\":{\"@id\":\"https:\\\/\\\/acccapital.com\\\/why-why-is-vital-to-every-entrepreneur\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/acccapital.com\\\/wp-content\\\/uploads\\\/ARC-Blog-1_11-WHY-1.png\",\"keywords\":[\"arkansas business\",\"entrepreneur\",\"Simon Sinek\",\"Small Business\",\"success\",\"target market\"],\"articleSection\":[\"Entrepreneurship Foundation News\",\"Lending News\"],\"inLanguage\":\"hi-IN\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/acccapital.com\\\/why-why-is-vital-to-every-entrepreneur\\\/\",\"url\":\"https:\\\/\\\/acccapital.com\\\/why-why-is-vital-to-every-entrepreneur\\\/\",\"name\":\"Why \u201cWhy?\u201d is Vital to Every Entrepreneur | ACC Capital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/acccapital.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/acccapital.com\\\/why-why-is-vital-to-every-entrepreneur\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/acccapital.com\\\/why-why-is-vital-to-every-entrepreneur\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/acccapital.com\\\/wp-content\\\/uploads\\\/ARC-Blog-1_11-WHY-1.png\",\"datePublished\":\"2017-01-12T02:49:39+00:00\",\"dateModified\":\"2026-04-02T16:57:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/acccapital.com\\\/#\\\/schema\\\/person\\\/0389aac25e6524c91c239e65671b6e00\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/acccapital.com\\\/why-why-is-vital-to-every-entrepreneur\\\/#breadcrumb\"},\"inLanguage\":\"hi-IN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/acccapital.com\\\/why-why-is-vital-to-every-entrepreneur\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"hi-IN\",\"@id\":\"https:\\\/\\\/acccapital.com\\\/why-why-is-vital-to-every-entrepreneur\\\/#primaryimage\",\"url\":\"https:\\\/\\\/acccapital.com\\\/wp-content\\\/uploads\\\/ARC-Blog-1_11-WHY-1.png\",\"contentUrl\":\"https:\\\/\\\/acccapital.com\\\/wp-content\\\/uploads\\\/ARC-Blog-1_11-WHY-1.png\",\"width\":600,\"height\":450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/acccapital.com\\\/why-why-is-vital-to-every-entrepreneur\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/acccapital.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why \u201cWhy?\u201d is Vital to Every Entrepreneur\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/acccapital.com\\\/#website\",\"url\":\"https:\\\/\\\/acccapital.com\\\/\",\"name\":\"ACC Capital\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/acccapital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"hi-IN\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/acccapital.com\\\/#\\\/schema\\\/person\\\/0389aac25e6524c91c239e65671b6e00\",\"name\":\"Isabella\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hi-IN\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0cc82874b1e0a13a2154832ea73741ab9898a86fc54065bbfb5fdc16fbc7e4b2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0cc82874b1e0a13a2154832ea73741ab9898a86fc54065bbfb5fdc16fbc7e4b2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0cc82874b1e0a13a2154832ea73741ab9898a86fc54065bbfb5fdc16fbc7e4b2?s=96&d=mm&r=g\",\"caption\":\"Isabella\"},\"url\":\"https:\\\/\\\/acccapital.com\\\/hi\\\/author\\\/ibarnelloacccapital-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why \u201cWhy?\u201d is Vital to Every Entrepreneur | ACC Capital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/acccapital.com\/hi\/why-why-is-vital-to-every-entrepreneur\/","og_locale":"hi_IN","og_type":"article","og_title":"Why \u201cWhy?\u201d is Vital to Every Entrepreneur | ACC Capital","og_description":"Over the past several years, with his juggernaut Tedx Talk\u00a0Start With Why\u00a0and best-selling book of the same title, Simon Sinek has popularized a concept first introduced by Stephen Covey in\u00a0The 7 Habits of Highly Effective People.\u00a0Although the concept of \u201cbeginning with the end in mind\u201d was first applied by Covey to the habits that highly […]","og_url":"https:\/\/acccapital.com\/hi\/why-why-is-vital-to-every-entrepreneur\/","og_site_name":"ACC Capital","article_published_time":"2017-01-12T02:49:39+00:00","article_modified_time":"2026-04-02T16:57:32+00:00","og_image":[{"width":600,"height":450,"url":"https:\/\/acccapital.com\/wp-content\/uploads\/ARC-Blog-1_11-WHY-1.png","type":"image\/png"}],"author":"Isabella","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Isabella","Est. reading time":"2 \u092e\u093f\u0928\u091f"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/acccapital.com\/why-why-is-vital-to-every-entrepreneur\/#article","isPartOf":{"@id":"https:\/\/acccapital.com\/why-why-is-vital-to-every-entrepreneur\/"},"author":{"name":"Isabella","@id":"https:\/\/acccapital.com\/#\/schema\/person\/0389aac25e6524c91c239e65671b6e00"},"headline":"Why \u201cWhy?\u201d is Vital to Every Entrepreneur","datePublished":"2017-01-12T02:49:39+00:00","dateModified":"2026-04-02T16:57:32+00:00","mainEntityOfPage":{"@id":"https:\/\/acccapital.com\/why-why-is-vital-to-every-entrepreneur\/"},"wordCount":500,"image":{"@id":"https:\/\/acccapital.com\/why-why-is-vital-to-every-entrepreneur\/#primaryimage"},"thumbnailUrl":"https:\/\/acccapital.com\/wp-content\/uploads\/ARC-Blog-1_11-WHY-1.png","keywords":["arkansas business","entrepreneur","Simon Sinek","Small Business","success","target market"],"articleSection":["Entrepreneurship Foundation News","Lending News"],"inLanguage":"hi-IN"},{"@type":"WebPage","@id":"https:\/\/acccapital.com\/why-why-is-vital-to-every-entrepreneur\/","url":"https:\/\/acccapital.com\/why-why-is-vital-to-every-entrepreneur\/","name":"Why \u201cWhy?\u201d is Vital to Every Entrepreneur | ACC Capital","isPartOf":{"@id":"https:\/\/acccapital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/acccapital.com\/why-why-is-vital-to-every-entrepreneur\/#primaryimage"},"image":{"@id":"https:\/\/acccapital.com\/why-why-is-vital-to-every-entrepreneur\/#primaryimage"},"thumbnailUrl":"https:\/\/acccapital.com\/wp-content\/uploads\/ARC-Blog-1_11-WHY-1.png","datePublished":"2017-01-12T02:49:39+00:00","dateModified":"2026-04-02T16:57:32+00:00","author":{"@id":"https:\/\/acccapital.com\/#\/schema\/person\/0389aac25e6524c91c239e65671b6e00"},"breadcrumb":{"@id":"https:\/\/acccapital.com\/why-why-is-vital-to-every-entrepreneur\/#breadcrumb"},"inLanguage":"hi-IN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/acccapital.com\/why-why-is-vital-to-every-entrepreneur\/"]}]},{"@type":"ImageObject","inLanguage":"hi-IN","@id":"https:\/\/acccapital.com\/why-why-is-vital-to-every-entrepreneur\/#primaryimage","url":"https:\/\/acccapital.com\/wp-content\/uploads\/ARC-Blog-1_11-WHY-1.png","contentUrl":"https:\/\/acccapital.com\/wp-content\/uploads\/ARC-Blog-1_11-WHY-1.png","width":600,"height":450},{"@type":"BreadcrumbList","@id":"https:\/\/acccapital.com\/why-why-is-vital-to-every-entrepreneur\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/acccapital.com\/"},{"@type":"ListItem","position":2,"name":"Why \u201cWhy?\u201d is Vital to Every Entrepreneur"}]},{"@type":"WebSite","@id":"https:\/\/acccapital.com\/#website","url":"https:\/\/acccapital.com\/","name":"ACC Capital","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acccapital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"hi-IN"},{"@type":"Person","@id":"https:\/\/acccapital.com\/#\/schema\/person\/0389aac25e6524c91c239e65671b6e00","name":"Isabella","image":{"@type":"ImageObject","inLanguage":"hi-IN","@id":"https:\/\/secure.gravatar.com\/avatar\/0cc82874b1e0a13a2154832ea73741ab9898a86fc54065bbfb5fdc16fbc7e4b2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0cc82874b1e0a13a2154832ea73741ab9898a86fc54065bbfb5fdc16fbc7e4b2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0cc82874b1e0a13a2154832ea73741ab9898a86fc54065bbfb5fdc16fbc7e4b2?s=96&d=mm&r=g","caption":"Isabella"},"url":"https:\/\/acccapital.com\/hi\/author\/ibarnelloacccapital-com\/"}]}},"_links":{"self":[{"href":"https:\/\/acccapital.com\/hi\/wp-json\/wp\/v2\/posts\/138502798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acccapital.com\/hi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acccapital.com\/hi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acccapital.com\/hi\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/acccapital.com\/hi\/wp-json\/wp\/v2\/comments?post=138502798"}],"version-history":[{"count":1,"href":"https:\/\/acccapital.com\/hi\/wp-json\/wp\/v2\/posts\/138502798\/revisions"}],"predecessor-version":[{"id":138503257,"href":"https:\/\/acccapital.com\/hi\/wp-json\/wp\/v2\/posts\/138502798\/revisions\/138503257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acccapital.com\/hi\/wp-json\/wp\/v2\/media\/138502801"}],"wp:attachment":[{"href":"https:\/\/acccapital.com\/hi\/wp-json\/wp\/v2\/media?parent=138502798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acccapital.com\/hi\/wp-json\/wp\/v2\/categories?post=138502798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acccapital.com\/hi\/wp-json\/wp\/v2\/tags?post=138502798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"ARC-Blog-1_11-WHY\"](\"https:\/\/acccapital.com\/wp-content\/uploads\/ARC-Blog-1_11-WHY.png\")
<\/p>\n