If you, as an entrepreneur or aspiring entrepreneur, are reading this blog post then you probably already realize the importance of having a web presence for your company. While all kinds of social media are great, you can’t beat a basic website to make yourself and your company visible on the Internet. Even if you don’t do your own website work, it’s important to understand how people will potentially interact with the site. Once you have a website, you need people to use it. The best way to figure out if people are using it in your intended manner is to follow analytics. Google offers great analytics tools that are fairly easy to learn and use. That’s for another post though. What I want to talk about today is decreasing your website’s bounce rate. Don’t know what a bounce rate is? That’s fine, but if you’re interested in making your website successful, you should probably be familiar with the term. Bounce rate is defined by Google as the percentage of single-page sessions, i.e. sessions in which the person left your site from the entrance page without interacting with the page. There are several reasons why people aren’t interacting with your website. Hubspot has put together a great infographic on how to decrease your website’s bounce rate. The infographic makes several good points, a couple of which we’ll focus on here: [Read more…]