
Everyone knows how much of an effect social media can have on how your customers view your brand, company, employees, etc. We all know how important it is to have a Facebook and LinkedIn page, a Twitter account, a blog, etc. and keep it updated. But, what’s the best way to craft these social media messages? In the article “Secrets to a Perfectly Crafted Social Media Post” on inc.com, Jeff Haden gives some tips and tricks for getting the most out of the content you post on social media. [Read more…]




Here’s the fatal flaw in the retirement plan of many small business owners: after pouring a lifetime of sweat, time and capital into building their businesses, their rough-sketch exit strategy is to sell out someday for a ton of money—and then settle back and enjoy a financially secure retirement. Many business owners are so sure this will happen that they don’t bother to make any other retirement plans. And that’s a big mistake. Why? It’s an undependable fantasy that depends on a magical person who, at just the right moment, swoops in with cash in hand to buy your company–and pay a fair price. The reality: for thousands of small business owners each year, no one steps forward. Perhaps your business is too specialized or is tied too closely to the owner’s unique personality and skills. Or perhaps possible buyers equate retirement sale with distress sale and make only low-ball offers.
Elevator pitches are all the rage right now. Looking at the way the world works, people act like they barely have enough time to put down their cell phones or tablets long enough to do important things like eat and shower. Ask them to pay attention to something that’s not important for more than 5 minutes? That’s blasphemy! Too hard! Luckily, and I’d guess out of necessity, the entrepreneurship and venture capital world has latched on to this idea of an
Small businesses come in all shapes and sizes and setup in all kinds of locations. If you don’t have a physical location for your business, it’s important to be able to take mobile payments. With the advances in technology, small businesses can now accept payments over all kinds of devices like tablets, cell phones, etc. making it extremely easy to sell your products from pretty much anywhere you have cell service or an internet connection. In an article for Inc.com,
We all know how much social media has changed the way we communicate with each other. Although it may not be as prevalent, social media has also changed the way small businesses do a number of things. LinkedIn has consistently grown, now with over 135 million individual users and 7 million companies registered, it can obviously offer some value to entrepreneurs and small business owners. An article by Marla Tabaka, on Inc.com, entitled
Social media has made connecting with people far and wide immensely easier. Where old-school professional networking depended on gracious favors, cold calls, and press-the-flesh networking events, social media sites like