Created by American Express as a contrasting counterpart to Black Friday and Cyber Monday, Small Business Saturday encourages holiday shoppers to buy from small and local businesses. A nationwide radio, television, and social media campaign was launched by American Express announcing the creation of the first Small Business Saturday on November 27, 2010. The UK followed suit 3 years later after witnessing the success for small businesses and traction the campaign achieved. [Read more…]
Top 3 Ways to Capture Holiday Shoppers
Black Fridays. Christmas Eve last minute one-day shipping sales. Cyber Mondays. Plenty of opportunities for holiday shoppers to buy online without having to encounter the packed stores, the out-of-stock shelves, the stressed parents, and hauling bags up stairs. With the ease of smartphone, tablet, and desktop shopping, why continue to market behind a store front? With 2 billion dollars worth of sales on Cyber Monday alone in 2013, it’s time to join the 21st century and hop on the online selling bandwagon if you haven’t already. Here’s some tips to capture those holiday shoppers. [Read more…]